Seth Godin came out with this book called “purple cow” because in a mass market you need to stand out (basic summary of the entire book). The problem is there is no more mass market! Professor Professor Jeff Jarvis said there will never be another Elvis, there will never be another Michael Jackson, because when everybody’s famous […]
Read More Purple cow with a selfie stick!We live in an Information Age of mutually assured disclosure (MAD). It is necessarily likely that everything about us will be made public, eventually. I’m unsure whether we will all soon receive back-dated speeding fines from GPS readings off our iPhones (sunset clause pending). However whether your face is tagged on someone else’s twitter photo […]
Read More MAD Public – Mutually Assured DisclosureI read a Twitter post by @smarterware quoting Joe Moon’s article on Facebook’s New Timeline Feature (here http://bit.ly/r5Reru) who draws an analogy/parallel between Facebook and the wedding photographer. Both add value to the “events” of our lives however, as Jo points out, there becomes a point where the “event” begins to change and be adjusted […]
Read More Is Facebook trying too hard?It’s interesting what’s happening at the moment. 3 of my video stores have closed down. Borders books are going under. It’s the Internet. It’s e-books and downloads and iTunes. But it’s the walls that are coming down. So what is the wall? It’s middlemen. It’s inefficiency. It’s greed. Let me give you an example or […]
Read More The Walls Are Coming DownHey guys, Haven’t posted in a while cos my “day job” leading a church has been really fun of late. (Released a new brand, new site, new logo, new gatherings location – lots of fun here) Side note on that is that there is no “C3NC” on the web so we’re already high on the […]
Read More Is social a trend or a Fad? *Social *People *Information1. The rules (of business) have changed 2. (All) Marketing is now social 3. You must lead your flock (as in your customers are your tribe). Search my posts for “tribes”. 4. Every business is a niche business (no matter the size treat your customers as niche/cult followers. 5. Continually adopt new technologies – change […]
Read More Jonathon’s rulesJeff Jarvis – I have read his book, and listened to probably 200 hours of his commentary on podcasts, PLUS read his blog almost daily – shares his cream-dela-cream at this ted speech. Jeff is my new-media guru, as Gina is my productivity guru and Seth my marketing/ideas guru. Similarly the last few posts have […]
Read More Another videoI remember studying e-business in 2001. My lecturer said, “Check out google” I’d never heard of Google and didn’t check it out for a year or so. The difference between e-commerce and e-business is that e-commerce is just the sale of products online utilising the web as an interface, whereas e-business is doing business online. […]
Read More The Internet is a place not a mediumThis is a hilarious and eye-opening article about how old men try to control something they don’t understand. We with the open-eyes are not Y2K doomsdayers manipulating the world into buying products and services they don’t need. The Internet is NOT a trend. It’s a new business reality to use the words of Jeff Jarvis. […]
Read More Rupert Murdoch’s pathetic paywallSurprisingly insightful this poetic Martin Luther style speech about the Internet was written over 10 years ago. How true it is: A Declaration of the Independence of Cyberspace Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I […]
Read More A Declaration of the Independence of CyberspaceGoogle made the mistake of assuming that people wanted to be organized. There is a difference between a platform and a network. Social networks must be allowed to grow organically. Like Gmail or Twitter it took years to flourish and Buzz must be allowed to do the same. Goggles mission is to organize the worlds […]
Read More What went wrong with Google Buzz?Google Buzz looks good. I am more interested in this than Wave. Wave I haven’t gotten into yet. Where as buzz is already at the top integrated into my gmail, maps and iphone. I can easily click and “buzz” anything I’m doing on the web with anything else I’m doing in the google-dom.
Read More Buzz.google.com – Google Buzz. Google turns twitter. Google goes live?I received this email recently where a business or church asked me what parts of the web they should engage with. I basically said “That’s the wrong question” because the web is people, and the question is where are your people, members, customers spending their time? And how can you empower them to connect with […]
Read More What website segments should our business or church offer? Do we have to do youtube?Google writes on http://www.google.com/corporate/tenthings.html “Ten things we know to be true” These are 10 things are: 1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at […]
Read More Google’s Philosophy – 10 values of googleThe trend is everything is going to be mobile and it’s not a phone. To quote buzzmachine.com mobile’s are “constant connectivity devices” You need to read this article on what the world will look like in 1-2 years time… http://www.buzzmachine.com/2009/12/18/googles-synchronicity/ More like Minority Report! This is also a good article… http://lifehacker.com/5427816/this-year-in-google-the-2009-edition
Read More The world is changing big time and it’s mobilized…
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