As a business in the information age it is incredible important that you know how to search, because you must understand how you can be found. And that is increasingly and soon to be exclusively online (yes that includes word of mouse, I mean word of mouth) and soon to be potentially exclusively mobile!Read More Did you know you can search with images?
Search used to mean if you were at the top you won. Now the top doesn’t exist because the searches are personal. For example, if I search for “new car”, Google will know that I used to work in the car industry, had an adword campaign selling car cleaning products, and have an associated linked […]Read More Internet marketing has changed because of buzz and the Semantic Web
Click the link to open PDF document and read some interesting and helpful insights. Great Cafe’s in Melbourne: Holy Moley – 20 ks North East of City Banks Cafe 30 minutes east of City Maling Room – 12ks East of CityRead More Cafe versus customer: what cafes wish their customers understood
Google Buzz looks good. I am more interested in this than Wave. Wave I haven’t gotten into yet. Where as buzz is already at the top integrated into my gmail, maps and iphone. I can easily click and “buzz” anything I’m doing on the web with anything else I’m doing in the google-dom.Read More Buzz.google.com – Google Buzz. Google turns twitter. Google goes live?
I received this email recently where a business or church asked me what parts of the web they should engage with. I basically said “That’s the wrong question” because the web is people, and the question is where are your people, members, customers spending their time? And how can you empower them to connect with […]Read More What website segments should our business or church offer? Do we have to do youtube?
Occasionally I find a book that is so good that I want to keep it a secret. Well, that is WWGD by Jeff Jarvis who was a media journalist for like 30 years and has amazing insight into new media, technology and business trends. The book is fascinating. You can buy a copy from Amazon […]Read More I have to recommend this book “What would google do” by Jeff Jarvis
Google writes on http://www.google.com/corporate/tenthings.html “Ten things we know to be true” These are 10 things are: 1. Focus on the user and all else will follow. 2. It’s best to do one thing really, really well. 3. Fast is better than slow. 4. Democracy on the web works. 5. You don’t need to be at […]Read More Google’s Philosophy – 10 values of google