Menu-Focused or Coffee-Focused Cafes

Perhaps it’s my Italian background but for me a “cafe” is a retailer specialising in coffee. This is not always my experience. In fact in Melbourne I have 3 cafes where I really enjoy my coffee every time: 1. Green Park Dining using Small Batch and Profile. 2. Rex Tremendae roasting his own coffee at Sensory Lab Factory. 3. […]

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Workflow in Specialty Coffee 

You’ve all heard the story of the man with a utility vehicle. He’s always the one asked by everyone for help when they move house. The same sad fate comes to the designer who is asked to design a brand or logo for a business when everything is finished. The right time to involve a […]

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Is the tide is pulling back on 3rd Wave

I’m a speciality coffee barista, enthusiast and I thank The Pioneers who built the Third Wave coffee movement. Such proponents as Intelligentsia in Seattle and St ALi in Melbourne created direct-trade coffee (ever increasing returns on quality paying “at least 25% more” than Fair-trade) for the first time back in around 2004 when coffee farms […]

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Why every cafe is the same 

Have you ever noticed every cafe looks the same? Here’s a deeper insight into why… Recently I noticed 5 jobs on a each read,  You will be working on LaMarzocco Linea Pb espresso machine and Mythos One grinders” Brian Jones, brand expert in his slide share said every cafe in the Bay area was “modern rustic” and James […]

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