How do you see your business?

This 4 dimensional image always inspires me. The best way to see your business is core competency. A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. Every business has strengths and weaknesses, competitors, opportunities, threats, products are services. These change. However the […]

Read More How do you see your business?

The early days

I remember in 1996 when my high school installed the Internet in the library. I sat down so excited and started surfing the web. Other than setting up one of the first 500,000 Hotmail addresses there was little else to do. I didn’t know what websites were there and search was horrible. Google wouldn’t exist […]

Read More The early days

So what is marketing anyway?

Marketing is a way of thinking; a world view. It is not sales or advertising even though 99% of “marketing” jobs are for sales and advertising. No! Marketing is a way of thinking that maximises all relationships, opportunities while minimising costs and obstacles. Marketing allowed Kodak to stay in the photo business even when film […]

Read More So what is marketing anyway?

We are plugged in

We are plugged in to the matrix. The matrix is the old way of doing business; pre-web. There is a brave new world of the Internet and only some have taken the red pill. People like Seth Godin, Jeff Jarvis, Gary V, white rabbits, these are the Morpheus of this new world. They see what […]

Read More We are plugged in