In a market where differentiation, specialty coffee and customer service are key, the sub segment known as “Collaborative Workspace” or Workplace Cafe” is a viable option for any young entrepreneur.
Since the demise of manufacturing in the eighties (the remnants of which are seen in current media and automotive sectors as well as whole foods) what has replaced those industries are services. While products were the boom of the post Industrial Age surely we are in a service Age where architects, graphic designers and IT professionals replace not only much of the production of GDP for the country but also bolster the employment sector.
The offer of a cafe that doubles as a workplace is enticing for any service-based professional. To risk being over zealous I want to list some of the industries that would benefit from a workplace cafe;
What is more to the point is that research clearly shows that those who work in a shared workspace make more money! Doesn’t that make sense? A lawyer in the same cafe as an accountant would benefit from cross-referrals. If the workplace cafe thought of itself as a business incubator it would do well.
A collaborative workspace is a place where freelance service providers such as architects, students, small business owners, graphic designers and so on work in an environment where mutually beneficial goals take place in a symbiotic environment – one that is profitable for the cafe and the local community.
There are high density office cities such as Richmond however the cost of renting an office for a small business means there are mutual benefits for the cafe and the business owner:
The cafe benefits from patronage – and can even charges a rental that includes redirecting postage to the cafe, conference rooms and print services.
Instead of fighting those clients who steal your wifi and stay all day drinking coffee why don’t you over satisfy them and make yourself an addictive product for them to buy on a daily basis.
Statistics show that collaborative workers earn an immediate 80-90% more than those who work on their own.
If you like this concept Jonathon Sciola can write you a business plan for a collaborative workplace cafe for $2,200 (including first years cash-flow projections for an additional $500)