Resources to learn about coffee roasting or start your own

https://baristahustle.com/blogs/barista-hustle/tagged/roasting Specialty Coffee Association Podcast Podcast: http://www.podcastrepublic.net/podcast/1264797608 A new podcast series from the Specialty Coffee Association presenting stories, lectures, and debates. The SCA is a non-profit organization that represents thousands of coffee professionals, from produ… Subscribe to this podcast: http://feeds.soundcloud.com/users/soundcloud:users:322317595/sounds.rss —- Sent from Podcast Republic 18.08.06R https://play.google.com/store/apps/details?id=com.itunestoppodcastplayer.app

Read More Resources to learn about coffee roasting or start your own

Batch Brew Story – An Introduction

  First published by me in Medium.   Hi, I’m Jonathon. This is a social draft of a new non-fiction book about Batch Brew. Batch Brew coffee is an alternate brewing style of coffee. Alternate brewing styles are methods of making coffee that are not espresso. Espresso is a method of making coffee that developed during the early […]

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The business mind is beautiful.

These three books inform many of the concept that form my business mind. E-myth in summary is separation of the “hats” required to run any small to medium sized businesses. Entrepreneur Hat is the visionary, optimistic Manager hat is the realist, objective Technician’s hat is the worker, the doer Colin Harmon’s book is objective approach […]

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How to make a profit in a cafe

2.7% That’s the average annual profit for a hospitality business in Australia. That’s terrible. That’s including high-end restaurants and low end fast food. The reality is most hospitality vendors have no idea what they’re doing. I always recommend coffee shop owners read Colin Harmon’s book What I’ve Learned from Running Coffee Shops. We’re heading for […]

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Specialty coffee awakening

I just remembered the first coffee awakening that I had. I was late to get into coffee. Other than being given espresso as a tween by my Italian parents I did not even taste coffee until my late twenties. I flew to Sydney for a conference and was surprised to see a very sleek looking […]

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Blonde Food and Drink

If Daft Punk and a Mahlkoenig grinder had a baby it would be Blonde Food and Drink in Fitzroy. I buzzed past this purest coffee bar on the tram and delighted in the thoughtful, efficient and proper coffee setup. Fetco for batchbrew (none of this home barista moccamaster stuff), a sexy slayer for espresso which […]

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Raw or Roast #raworroast

This is the secret to a foolproof simple (paleo, grain free, wholefood, complimentary, lifesaving) diet for the westerner. I have been to kinesiologists, traditional chinese medecine doctors, homeopathic, naturopathic, preventative, eliminating, nutritionalists, electro magnetic field – you name it. If you follow these two rules: raw, or roast You will be super healthy. Elite healthy. […]

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Australia Cafe Market Situation 2018

Specialty Coffee Industry in Australia has reached peak maturity and saturation evident by an array of niche offerings exhibiting high end market fragmentation. New innovative retail concepts, coupled with creative nuanced food and beverage offerings combine with social media to maintain growth in a highly competitive market. Complimentary to this are end to end supply […]

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Hospitality

 “True hospitality is marked by an open response to the dignity of each and every person” Henri Nouwen My first hospitality job was making fries at McDonalds. I was fortunate to work for Camberwell (Boroondara’s) Brian McMaster – a McDonalds franchise legend with AAA ratings coming out of his nose. We learned how to clean, be efficient […]

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Why I quit Twitter and Facebook 

I’ve been raving Twit since it started. With over 1000 genuine followers and 8000 tweets over 7 years. I walked away from all those connections and Facebook. There is no more community, no more chronology. It’s like putting coins in a toy machine where only every now and then you win a prize.  Twitter used […]

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Coffee Training

Coffee Training Promised Land Coffee Espresso Training 101 Introductory Course to Espresso Course Duration 2.5 Hours http://www.jonathonsciola.com by Jonathon Sciola Guest Frounder @promisedlandcoffee, coffee judge, barista trainer. PART 1 Basic Introduction to Espresso Equipment Grinders Electric Dosing Grinder Manual Chamber Grinder EK 43 Espresso Machines Volumetrics vs non-Volumetrics Heat Exchange vs Dual Boiler Espresso Machine […]

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Black Bird

Originally published by theworldlovesmelbourne.com Black Bird is Promised Land Coffee’s premium seasonal espresso blend. While Promised Land Coffee is recognised for the best filter coffee in Melbourne, delivered daily to cafes, they supply specialty cafes with espresso beans, unmatchable support and the latest high tech equipment. Jonathon Sciola the owner of Promised Land Coffee is excited […]

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Open Christmas Day: Melbourne cafes open Christmas morning! Serving coffee! (updating often) 

Canterbury VIC 3126 (Maling Road)  The Maling Room  Serving: Symmetry Coffee  Open 7am. Cash only.  East Melbourne VIC (222 Clarendon Street)  Square and compass  Serving own blend.  Open 730am to 1030am. https://www.instagram.com/p/BOV4VYBAbA4/ Upside roof top bar (127 Brunswick Street Fitzroy)  From 5pm De clieu (Fitzroy)  Coffee from 830am https://www.instagram.com/p/BOWVsSIgvY2/ St Ali (South Melbourne) 

Read More Open Christmas Day: Melbourne cafes open Christmas morning! Serving coffee! (updating often) 

5 Reasons Why Work  Coffee Sucks 

1. Workplaces continue to provide commodity coffee whereas outside the office on the streets speciality coffee has taken over. Staff will not drink from a pod machine when theres incredibly goood coffee  outside! That costs the office in downtime. Big time. We estimate around $8k per employee per year. Bad coffee at work is the […]

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Layers

We’ve laid pipelines, infrastructures that allow new layers to be built atop of them. What will be built next? Spanning thousands of years… AI a top Internet a top Communication a top Energy a top Trade a top Agriculture a top Society a top Clans a top Family

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What is a weak coffee anyway 

In the light of objective coffee the definition of “weak” becomes problematic. I was talking with a barista who said they do a ristretto for weak and a normale for normal. They do this for consistency.  I argued a ristretto is exactly as “strong” as a normale. Look at this: Ristretto dose 20g, yield 30g, […]

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Purple cow with a selfie stick! 

Seth Godin came out with this book called “purple cow”  because in a mass market you need to stand out (basic summary of the entire book).  The problem is there is no more mass market! Professor Professor Jeff Jarvis said there will never be another Elvis,  there will never be another Michael Jackson,  because when everybody’s famous […]

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The Upside Down of Coffee 

Filter coffees versus Espresso. Rules and Realities.  Now this is a blog post to read carefully!  The main difference between filter coffee and espresso is time and that is related to water weight.  When brewing espresso the longer the shot (time) the weaker the coffee. This is because the amount of actually coffee grinds (dose) […]

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Menu-Focused or Coffee-Focused Cafes

Perhaps it’s my Italian background but for me a “cafe” is a retailer specialising in coffee. This is not always my experience. In fact in Melbourne I have 3 cafes where I really enjoy my coffee every time: 1. Green Park Dining using Small Batch and Profile. 2. Rex Tremendae roasting his own coffee at Sensory Lab Factory. 3. […]

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Workflow in Specialty Coffee 

You’ve all heard the story of the man with a utility vehicle. He’s always the one asked by everyone for help when they move house. The same sad fate comes to the designer who is asked to design a brand or logo for a business when everything is finished. The right time to involve a […]

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Is the tide is pulling back on 3rd Wave

I’m a speciality coffee barista, enthusiast and I thank The Pioneers who built the Third Wave coffee movement. Such proponents as Intelligentsia in Seattle and St ALi in Melbourne created direct-trade coffee (ever increasing returns on quality paying “at least 25% more” than Fair-trade) for the first time back in around 2004 when coffee farms […]

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Why every cafe is the same 

Have you ever noticed every cafe looks the same? Here’s a deeper insight into why… Recently I noticed 5 jobs on a coffeejobs.com each read,  You will be working on LaMarzocco Linea Pb espresso machine and Mythos One grinders” Brian Jones, brand expert in his slide share said every cafe in the Bay area was “modern rustic” and James […]

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Six Ounce Cup Size a No-Go in CBD

Hi,   I’m Jonathon. A successful businessman and barista. I worked for Melbourne’s top cafes, and roasters and oversaw the training, quality control and management of many of Melbourne’s top cafes. I am a coffee judge, roaster and pioneer in filter coffee in Melbourne. I say that to premise that objective coffee is still lacking […]

Read More Six Ounce Cup Size a No-Go in CBD

Nexus 6p Review Australia

I’m a high energy technology user. I’m usually waiting 10 years for the tech I need to be invented. Like you I feel limited by the evil and bureaucratic distribution of data by the telecommunications networks, the closed protective environment around patents, and inefficient use of resources around the mutually exclusive production of the gadgets […]

Read More Nexus 6p Review Australia

Quote: “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

Quote: “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.” Antoine de Saint Exupéry Vision is everything (in business, life, and family). Division is your greatest battle. Remember, even Christ said, “Have […]

Read More Quote: “If you want to build a ship, don’t drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea.”

#grandFriday What’s open AFL GRAND FINAL FRIDAY public holiday cafes Melbourne Live updates

This weekend is Victorian Grand Final Day weekend and the first ever public holiday on a Friday leading up to the big g! This article will be updated with cafes and coffee spots that will be open on public holiday Grand Final Eve Friday List of Open Cafes Grand Friday: Maker Fine Coffee, 47 North […]

Read More #grandFriday What’s open AFL GRAND FINAL FRIDAY public holiday cafes Melbourne Live updates

// LET \

Originally posted on PHIL PRINGLE | Bible Study:
Eph 2:13 But now in Christ Jesus you who once were far off have been brought near by the blood of Christ. Who would ever have conceived such an incredible notion that doing away with the Old Way meant that now everyone could have equal access into the…

Read More // LET \

Leadership – a definition ‘A true leader accepts the behaviour of his or her followers’

I define leadership as a persons ability to raise their expectation of themselves to such a high level of integrity and behaviour that they can accept responsibility for their followers actions and beliefs because their followers are being raised up into a new level of integrity. The challenge of a leader is to continually raise […]

Read More Leadership – a definition ‘A true leader accepts the behaviour of his or her followers’

Build on your foundations

2015 is a year to build on foundations. In my observation everything takes off, eventually. 5 years ago we were asking these questions: – Will Google take off? – Will Youtube advertise? – Should I be on Twitter? – Will anyone ever advertise on Facebook? – Is bitcoin worth investing? – Should I buy gold? […]

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Ello’s Traffic Deluge Almost Caused a Total New User Freeze-Out, Crisis Averted

Originally posted on Betabeat:
(Photo via Espen Sundve, with obvious alteration) Yesterday, we reported that Ello, the social network with a manifesto, had suddenly gone nuclear and was pulling in 4,000 invite requests per hour. Throughout the day, as word spread that Ello was the new safe haven for people fleeing Facebook’s invasive ads and…

Read More Ello’s Traffic Deluge Almost Caused a Total New User Freeze-Out, Crisis Averted

Fathers in business

I want to honour business leaders who are selfless, who mentor others, who do not compromise relationship yet live by principles. I want to honour coffee professionals who have proven that you can elevate people above opinion. In the end relationship will win over sheer strenuous pushing. God rewards those who love others, who give, […]

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Williamstown sunrise

Originally posted on the melbourne local:
? Recently I happened to be in Williamstown at dawn. As an inner-north dweller, I rarely see the sea — particularly not at this time of the morning — so my bleary eyes were stunned by the gorgeous views across the water. Williamstown itself, sunrise or no, is a…

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Miss Michael Jackson? A flashback into his personal life experience.

“Price Of Fame”

I took my baby on a river boat cruise
And she was well aware
I was excited about the way that things could have been
She said that I don’t care
I want a face no one can recognize, in disguise
Someone called out my name
They thought of taking pictures, autographs, then they grab
My joy had turned to pain

Father always told me,
You won’t live a quiet life
If you’re reaching for fortune and fame
I feel the pressure setting in, I’m living just to win
I’m done in my pain, don’t you feel no pain? (No way!)

It’s the price of fame, you pay the price of fame
So don’t be feelin’ no pain!
It’s the price of fame, it’s the price of fame
So don’t you ever complain!

I am the cover of the magazine, what a scene
They know my every do’s
“Just sign your name on the dotted line, you’ll be fine.”
That always bothers me
Get in your car, you wanna take a ride, look behind
Someone is following you
You try to get away, you turn real fast, but too bad
They know your every move!

My father always told me
You won’t live a quiet life
If you’re reaching for fortune and fame
I feel the pressure setting in, I’m living just to win
I bleed all this pain, don’t you ever complain!

It’s the price of fame, you pay the price of fame
So don’t you ever complain!
It’s the price of fame, you pay the price for fame
So don’t be feelin’ no pain!

It’s the price of fame, you pay the price of fame! (uh)
Father never lies
My father never lies (price of fame)
My father never lies (price of fame)
So don’t be feeling this way boy!

I’d like to take sometime and get away, then they’ll say,
Is that boy still alive? (uh)
The week in village…what a thrill
Only the strong survive

My father always told me,
You won’t live a quiet life,
They startin’ to wonderin’ where have you been?
I feel their envious looks at me
Their mistaken jealousy (oh?)
Then stand here in my shoes
And then think of my blues!

It’s the price of fame!
You pay the price of fame
So don’t you ever complain
It’s the price of fame
You pay the price of fame
So don’t be feeling this way
It’s the price of fame
You pay the price of fame
So don’t you ever complain
It’s the price of fame
You pay the price of fame
My father never lies (price of fame)
My father never lies, baby
My father never lies (price of fame)
So don’t be feeling no pain boy!

Read More Miss Michael Jackson? A flashback into his personal life experience.

New restaurant & bar openings in April 2014 – a round-up of what’s hit Melbourne in the past month

Originally posted on Sharking for chips and drinks…:
We continue our regular monthly feature where we summarise some of our highlights from the previous month and offer recommendations for where you should visit or have on your radar for the month ahead. Encompassing new openings and old favourites, pop-up venues, events and everything in between,…

Read More New restaurant & bar openings in April 2014 – a round-up of what’s hit Melbourne in the past month

The Great Divide: A Look Into Melbourne Cafe Culture | Part 2

Part 2 Continued…Find Part 1 here. In Part 1 I looked at the parallel between the mature, highly-competitive markets that Richard Branson chooses to disrupt (commercial airlines, finance, music, telecommunications) and the Melbourne Coffee market. The coffee market in Melbourne is in desperate need of disruption by new startups. Mature, highly competitive markets have deeply […]

Read More The Great Divide: A Look Into Melbourne Cafe Culture | Part 2

The Great Divide: A Look Into Melbourne Cafe Culture | Part 1

Part 1 Richard Branson is a hero amongst young entrepreneurs. One of his trademarks is to go into mature, highly competitive markets and compete. Those mature markets have deeply entrenched inefficiencies and highly complex diplomatic and political skews that lead to massive competitive advantage to new entrants. Telecommunications: Virgin mobile Airlines: Virgin Atlantic / Australia […]

Read More The Great Divide: A Look Into Melbourne Cafe Culture | Part 1

Cafe Audits

I am making available a service to specialty cafes that can be invaluable to discovering faults in their coffee and service. This collaborates with roasteries as well where you and the roastery can find objective information on espresso quality and service. Mystery Shopper $240 During busy service (usually Saturday or Sunday) I will come to […]

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Bad Experiences

It’s not just product and service complaints that will lose customers. Don’t forget bad experiences. Bad experiences are where your staff are actually arguing with a customer about an incorrect order rather than solving the problem. Or the air conditioning isn’t working on a stinking hot day. Or your bartender is flirting with all the […]

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New restaurant & bar openings in January 2014 – a round-up of what’s hit Melbourne in the past month

Originally posted on Sharking for chips and drinks…:
We continue our regular monthly feature where we summarise some of our highlights from the previous month and offer recommendations for where you should visit or have on your radar for the month ahead. Encompassing new openings and old favourites, pop-up venues, events and everything in between,…

Read More New restaurant & bar openings in January 2014 – a round-up of what’s hit Melbourne in the past month

Collaborative Shared Workplace Cafe

In a market where differentiation, specialty coffee and customer service are key, the sub segment known as “Collaborative Workspace” or Workplace Cafe” is a viable option for any young entrepreneur. Since the demise of manufacturing in the eighties (the remnants of which are seen in current media and automotive sectors as well as whole foods) […]

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Wheel of Coffee

Like the spokes of a wheel your coffee (and your life!) will have a bumpy ride if one or more of your spokes are out of line. If your financial world is strong and healthy, yet your family or physical world is out of line you will be unable to enjoy the money! If you have fresh, boutique roasted coffee, […]

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One Little Place

One Little Place is a favourite specialty coffee outfit in the eastern suburbs of Melbourne for me in that the barista Kim Jae Hyun (Harry) is as passionate about coffee as I am. From South Korea Harry celebrates every cup with a philosophy of self improvement. Every time I visited Harry as a wholesale support […]

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