First published by me in Medium. Hi, I’m Jonathon. This is a social draft of a new non-fiction book about Batch Brew. Batch Brew coffee is an alternate brewing style of coffee. Alternate brewing styles are methods of making coffee that are not espresso. Espresso is a method of making coffee that developed during the early […]Read More Batch Brew Story – An Introduction
These three books inform many of the concept that form my business mind. E-myth in summary is separation of the “hats” required to run any small to medium sized businesses. Entrepreneur Hat is the visionary, optimistic Manager hat is the realist, objective Technician’s hat is the worker, the doer Colin Harmon’s book is objective approach […]Read More The business mind is beautiful.
2.7% That’s the average annual profit for a hospitality business in Australia. That’s terrible. That’s including high-end restaurants and low end fast food. The reality is most hospitality vendors have no idea what they’re doing. I always recommend coffee shop owners read Colin Harmon’s book What I’ve Learned from Running Coffee Shops. We’re heading for […]Read More How to make a profit in a cafe
There is a case for #pourovers in a cafe environment. When you have an incredibly expensive coffee. For all other brewing in a cafe use #batchbrewRead More There IS a case for pourovers
Google sent a camera down every street on earth – even dirt tracks in Iceland – BEFORE they launched Maps. Apple can’t and never will compete. Google sent virtual “cameras” down every email, every search, every “data street” in your life and you think Siri has a chance in hell at competing with Google Assistant? […]Read More Apple Siri is 100 years behind Google Assistant
Your customers are telling themselves a story. Your role is to feed them the story you want them to tell themselves. Hi, I’m Jonathon Sciola My Local Is your cafe humble, unassuming? Do you have very regular customers a who always order the same thing? Do you want your customers to feel like it’s their […]Read More The biggest secret in cafe culture.