The Great Divide: A Look Into Melbourne Cafe Culture | Part 2

Part 2 Continued…Find Part 1 here. In Part 1 I looked at the parallel between the mature, highly-competitive markets that Richard Branson chooses to disrupt (commercial airlines, finance, music, telecommunications) and the Melbourne Coffee market. The coffee market in Melbourne is in desperate need of disruption by new startups. Mature, highly competitive markets have deeply […]

Read More The Great Divide: A Look Into Melbourne Cafe Culture | Part 2

The Great Divide: A Look Into Melbourne Cafe Culture | Part 1

Part 1 Richard Branson is a hero amongst young entrepreneurs. One of his trademarks is to go into mature, highly competitive markets and compete. Those mature markets have deeply entrenched inefficiencies and highly complex diplomatic and political skews that lead to massive competitive advantage to new entrants. Telecommunications: Virgin mobile Airlines: Virgin Atlantic / Australia […]

Read More The Great Divide: A Look Into Melbourne Cafe Culture | Part 1