MAD Public – Mutually Assured Disclosure

20140414-152558.jpgWe live in an Information Age of mutually assured disclosure (MAD). It is necessarily likely that everything about us will be made public, eventually. I’m unsure whether we will all soon receive back-dated speeding fines from GPS readings off our iPhones (sunset clause pending). However whether your face is tagged on someone else’s twitter photo of you (launched this month) or you’re photographed on the streets of London you cannot control what information is out there about you.

It affects the commercial sphere as well. Company’s all use the cloud and often personal gmail accounts are linked to corporate shared drives. The recent “eleven out of ten” breach on the Internet sends shivers down the spine of tech geek and layman alike.

On Publicness Jeff Jarvis professor of journalism and brilliant media genius writes, “The only sane response to change is to find the opportunity in it.
like”. Specialist on Publicness and co-host of The Week in Google, Jeff rants and raves in favour of Publicness for both company and individual.

Those who have the most to lose from a truly involuntarily public and transparent society are large organisations and governments. Wiki leaks disrupts the privacy of governments in the same way iTunes and Soundcloud disrupt the walled gardens of the music industry. However in contrast cheap hotels and flights are available to us to the dismay of old airline conglomerates. The benefit is there to society but the losses are owned by those who resist the change.

Certainly openness has benefited the roasters and cafes in the specialty coffee business. Sharing roast profiles, farm information and brewing techniques has increased education and in the end profit for everyone involved. How does mutually assured disclosure relate to your business? Are you at a standoff with former employers, competitors , even customers? How can we all make it an advantage?

Quotes from Jeff Jarvis:


We no longer need companies, institutions, or government to organize us. We now have the tools to organize ourselves. We can find each other and coalesce around political causes or bad companies or talent or business or ideas.

Owning pipelines, people, products, or even intellectual property is no longer the key to success. Openness is.

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