This is a hilarious and eye-opening article about how old men try to control something they don’t understand. We with the open-eyes are not Y2K doomsdayers manipulating the world into buying products and services they don’t need. The Internet is NOT a trend. It’s a new business reality to use the words of Jeff Jarvis. […]Read More Rupert Murdoch’s pathetic paywall
Surprisingly insightful this poetic Martin Luther style speech about the Internet was written over 10 years ago. How true it is: A Declaration of the Independence of Cyberspace Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I […]Read More A Declaration of the Independence of Cyberspace
Google made the mistake of assuming that people wanted to be organized. There is a difference between a platform and a network. Social networks must be allowed to grow organically. Like Gmail or Twitter it took years to flourish and Buzz must be allowed to do the same. Goggles mission is to organize the worlds […]Read More What went wrong with Google Buzz?
Creating brand and placing that brand on a web-based platform that lasts and can be built upon.Read More Online Brand Infrastructures
You’ve got to accept that privacy doesn’t exist anymore – only in our minds. Google, Credit Card Companies, the Government, and now our friends know everything about us. “Jonathon just wiped his…” – okay perhaps that wasn’t in the post – however you can see where this is going. So what are the advantages of […]Read More Publicness – exploring a world without privacy
Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape *Contains strong languageRead More This guy knows his stuff
The ultimate human need is touch or intimacy. We were made to have intimacy with God and one another. Whether it is the smell of a rose, the colour of an apple or the touch of a mother you need intimacy, community and connection. As a pastor I know that God-encounters are important, the spiritual […]Read More How to connect in the new brand infrastructure
My problem is that people and business just don’t get what’s happening. They don’t see it. All they see are symptoms. Twitter is a symptom of much larger tectonic shifts that are going on behind the scenes. Very few people actually see what is happening – and those are the people who are making real […]Read More Why are the richest people in the world geeks?
“Social to market” is a term used to describe the way we must market ourselves by building connections with those who are already leading. Jeff Jarvis says we are in a “market of niches” and that is so true. Award winning Jonno’s Car Wash was my first truly niche business – so much so that […]Read More Social to market
Seth Godin Marketing Guru shows us how we can lead a tribe “Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do […]Read More Best video ever
I am a person who does business in the cloud. The cloud is a tech/geek term for people who store their personal information online with other companies “in the cloud”. My Gmail for instance is “in the cloud” – I don’t have copies of my emails on my PC or printed – they are in […]Read More Personal cloud organisation
I could probably call myself a Business Strategist rather than a marketer because I think strategically about how to achieve business goals, internally and externally, how to reach customers and achieve growth. Often clients send me an image of a business card without asking key strategic business questions such as – what business am I […]Read More Strategic Marketing
Google Maps is a great, free way to get on the web. If you are a small business or organisation (97% are) then you must be on google maps. People search for you based on location. This link will allow you to freely create a full page on Maps: http://www.google.com/local/add?hl=en&gl=us If you have a website, […]Read More How to create a site for free that really works in 10 minutes
Remember to be honest and true to your readership. I’d be interested in commentsRead More Great ways to monetise your site
1. Government to Governance Are we moving from government to governance? Are we in a post bureaucratic age. Are we moving from reactive to proactive governance? Factors: a shift from government to governance ICT revolition increasing pace of change sustainable development More… Further Reading: Camilleri (2009) Worlds in Transition: Evolving Governance Across a Stressed Planet. […]Read More Current international business trends (macro) with futurist
I’m not sure what the social etiquette is however search.twitter.com is such a ridiculously useful tool. You can search for “moving to Melbourne” and find everyone who is moving to Melbourne. Great marketing tool for a removalist business don’t you think? If you are working with teen depression why not search for “I am depressed” […]Read More search.twitter.com what are you selling?
Google has released an amazing new tool for ideas-people and marketers. Now Google searches twitter and shows you real-time, moment by moment, second by second search results. Click options next time you do a google search and you will see how to learn more, search better and market a whole lot better!Read More Real-time search for social marketers
Ahhh, when will the world get it? We are in a brand new world. The rules have changed. Media is skewed the time-line has changed. Did you know that gravity is an illusion? Well, it’s true in quantum mechanics and special theory of relativity that gravity is indeed a distortion of space-time, rather than a […]Read More Social Marketing, correctly termed “social media marketing”
With the new social web, the information age, the convergence of all media and technologies people who are having babies and now checking for the dot-come before they name their child! I am specialising in the social web: maximising social networking opportunities for people’s personal brands, networking, business and the like. Our church has used […]Read More New look website and brand
It is important to know whether you are in a trend or a fad. Is Facebook a trend or a fad? The difference is that a trend is measurable, whereas a fad is not. But you say you’re not a technology business, you are a coffee shop. Analysts have asserted that each day, humanity is […]Read More Are you in a trend or a fad business?
The message I gained from e-myth:Don’t think because you’re a good technician that you’ll be good at business Read More Marketing Strategy for new business – the e-myth