Build on your foundations

2015 is a year to build on foundations. In my observation everything takes off, eventually. 5 years ago we were asking these questions:

– Will Google take off?
– Will Youtube advertise?
– Should I be on Twitter?
– Will anyone ever advertise on Facebook?
– Is bitcoin worth investing?
– Should I buy gold?
– Is everything going mobile?

The answer to every question is YES!

Yes join Ello. Yes buy gold. Yes pay for social. We are living in such a fast environment the answer should always be yes. However not in place of our foundations.

Whether it is customer service for hospitality businesses, or weekly blogging for social businesses, or economic buying of green coffee when the Australian dollar is high, we must not forsake our core strengths.

Today is a day to cement and lock in our processes – the ones that got us here, or got us started. AND to take advantage of all the leverage we find around us.


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