There is a growing trend among entrepreneurial cafe owners who have figured out how to manipulate the system. They pay beautiful young girls – usually blonde, always under 24 (sometimes puppies) – who have a minimum of 10,000 Instagram followers. The girls eat for free in their cafes in exchange for a post. Everybody wins. […]Read More The Cafe Machine and its Instagram floosies.
Seth Godin came out with this book called “purple cow” because in a mass market you need to stand out (basic summary of the entire book). The problem is there is no more mass market! Professor Professor Jeff Jarvis said there will never be another Elvis, there will never be another Michael Jackson, because when everybody’s famous […]Read More Purple cow with a selfie stick!
I define leadership as a persons ability to raise their expectation of themselves to such a high level of integrity and behaviour that they can accept responsibility for their followers actions and beliefs because their followers are being raised up into a new level of integrity. The challenge of a leader is to continually raise […]Read More Leadership – a definition ‘A true leader accepts the behaviour of his or her followers’
Derek Siver is an entrepreneur who writes a summary of every book he reads and he reads them all. When education can impact what you need to get ahead a summary like this is powerful! I remember at Uni reading the summary of chapters and “getting it”. This website will help you to glean priceless […]Read More Sivers me timbers!
Hey guys, Haven’t posted in a while cos my “day job” leading a church has been really fun of late. (Released a new brand, new site, new logo, new gatherings location – lots of fun here) Side note on that is that there is no “C3NC” on the web so we’re already high on the […]Read More Is social a trend or a Fad? *Social *People *Information
Bourne – we love Bourne because he had this potential inside of himself. He had this explosive, unexpected potential for greatness – to flip a guy over using his subconscious martial arts training or drive a mini through Paris and not get caught – and you and I were created for greatness! We are all […]Read More Born Identity
The businesses that consume their clients content are the ones who succeed: The ‘producers’ have become the ‘consumers’ The businesses that succeed are consuming what we create The customers that are happy are the ones producing and being heard/watched/read: Obama consumed his voters opinions in a way no politician ever had Facebook consumes our lives, […]Read More Are you a producer or a consumer?
Seth Godin writes about the virtue of success on the Internet or in ANY business: Patience. Google was a very good search engine for two years before you started using it. The iPod was a dud. I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn’t work right […]Read More Wisdom from the inventor of viral marketing
I know we’ve all heard of Seth Godin however this is the stuff… Watch it:Read More This is IT!
Seth Godin Marketing Guru shows us how we can lead a tribe “Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do […]Read More Best video ever
…everyone you want to reach is already out there, already connected and you just need to find where they are and help them connect not only to you but to those around them…Read More Advertising on social-networking sites
I know you have a dream within you and my hope for this blog (and I have faith this will occur) is that somewhere weaved between these musings you will find and achieve your dream. Because I am here to connect you with Your Idea.Read More I am a connector