In a market where differentiation, specialty coffee and customer service are key, the sub segment known as “Collaborative Workspace” or Workplace Cafe” is a viable option for any young entrepreneur. Since the demise of manufacturing in the eighties (the remnants of which are seen in current media and automotive sectors as well as whole foods) […]Read More Collaborative Shared Workplace Cafe
Like the spokes of a wheel your coffee (and your life!) will have a bumpy ride if one or more of your spokes are out of line. If your financial world is strong and healthy, yet your family or physical world is out of line you will be unable to enjoy the money! If you have fresh, boutique roasted coffee, […]Read More Wheel of Coffee
One Little Place is a favourite specialty coffee outfit in the eastern suburbs of Melbourne for me in that the barista Kim Jae Hyun (Harry) is as passionate about coffee as I am. From South Korea Harry celebrates every cup with a philosophy of self improvement. Every time I visited Harry as a wholesale support […]Read More One Little Place
Australia protects franchisees. I have still seen horror stories. I am not however talking about them. I’ve seen families lose everything. I’ve seen multinational franchisors go bankrupt and fly home shamed. Today I’m talking about simple competitiveness. It is simply impossible to compete in a highly competitive environment when you are in a tightly controlled […]Read More Dangers of Entering A Franchise
Many cafes focus overly on cost cutting to the point where it Is a distraction to core business offerings. The classic example in hospitality is using an inferior soy product such as Vitasoy Soy because is cheaper. This year I convinced one of my clients to switch to Bonsoy and we immediately went from 1-2 […]Read More Focus Versus Cost Paradigm of Cafe Living
Read: 1. eMyth by Michael Gerber – Which hat are you wearing? You need all three! 2. Purple Cow by Seth Godin – Market differentiation is the bare minimum. Be remarkable! Decide: 1. What is my core competency – this could be filter coffee or customer service or giant hamburgers. It’s what you do best! […]Read More Before You Start A Cafe
As a marketer former business owner and hospitality person who works and supports the best cafes I was often wondering “what exactly makes a cafe work?” Whether its miss Marie or auction rooms or Maling room, or ALi its more than a mix of customer service (often lacking and egotistical), quality coffee, food and location […]Read More Atmospheric Pressure
First of all I want to break down the role of the barista to: 1. Machine Operator 2. Service Operator 3. Customer Service Representative These sections of the baristas role will give us clarity and cohesion as we discuss the hazards and joys (!) of being a baristi. Secondly I would like to say that […]Read More Barista Occupational Hazards
Positioned at the opening of the Drum – a food court in Westfield Doncaster – Dolce Espresso is clearly an Italian cafe experience: gleaming white LaMarzocco FB80, 4 Mazzer grinders and a dazzling display of colourful cakes all scream “Italy”. However the quality of the espresso is not the old school bitter italian robusta special, […]Read More Dolce Espresso | The Drum
Pallet espresso hidden in the back lanes of Spencer and Little Collins combines authentic Japanese cuisine with world class specialty coffee. A bold and timely move by owner operator, Peter, of wildly successful Purple Peanuts. The wooden theme (hence; pallet) is a beautiful artistic design that compliments the deli cafe feel while combining those aesthetics […]Read More Pallet Espresso
Like any community Urbanspoon is a vibrant dynamic population of self-moderated people with a common interest. The interest with urbanspoon is food and the value of geographical information about eateries. With communities all around the world Urbanspoon is here to stay. They won’t go away. They aren’t a problem. They’re your solution! Studying marketing research […]Read More Urbanspoon Empowers Cafes
Like a far away holiday for the soul is Ora Coffee for the specialty coffee pilgrim looking for the comfort of a consistenly good coffee! Furthermore they are open late on Friday and Saturday nights. Sip cold drip, or order a Shiraz and a cheese plate and you’re home! All coffees are roasted in house […]Read More ORA specialty coffee
1. St ALi 7am-6pm – Open 365 Days a year 2. Seven Seeds 8am-5pm 3. Tus Coffee (Torquay) 4. Penny House (Richmond) 7am-3pm 5. Reverence Coffee (Ascot Vale) 8-1pm 6. Common Galaxia (Seddon Vic) 7. Dead Man (Southie) 8-3pm 8. Omar Bird (Gardenvale) 9. Mitte Cafe (Fitzroy) 10. Miss Jackson (St Kilda) Bonus! 11. 8 […]Read More 10 Cafes Open Melbourne Cup Day
Miss Marie has been adopted by Rosanna and the surrounding areas as family. Introduced to me by an 86 year old woman from preston who “knows her coffee” I was dubious at first however my family and I have been frequent visitors to this 5 Senses cafe in the north-east for over twelve months now. […]Read More Miss Marie Rosanna
Growing up in Cantebury one can take for granted the beautiful picturesque scenery that makes up the Maling Road Precinct. The high ceilings and prominent location make the old Post Office seem like the gateway to a paradise of the old and the new. Run by Andrew Liew for 10 years Maling Room occupying the […]Read More Maling Room Roastery
Sometimes an employee is greater than the business they are employed in. As a teenager the value of cleanliness at McDonalds was greater than the value of cleanliness in my life. As a 14 year old making burgers I had to grow to become as clean as McDonald’s. It is rare however sometimes the value […]Read More Greatness Comes To All of Us
I read an article about busyness this week. Suffice to say Im inspired to manage my priorities better. I felt to share these helpful tips for those who have been long waiting to fulfil some basic desires: 1. The Holiday – You simply can’t afford the time or money to travel. My solution; take small […]Read More Too busy: 3 ways to fast-track your belated desires
Did you know? Gmail does not consider full stops “.” (periods) to be part of your email address. If your email address is Bob@Gmail.com you can tell others to send emails to firstname.lastname@example.org and they will still come to you! This is handy because you can use your same email address with periods in different […]Read More Gmail is awesome – P.e.r.i.o.d!!
Since working as a barista in some of the best specialty coffee establishments in Melbourne I have taken a side-step into Account Management which affords me the opportunity to train others, use my business and human resource training and my passion in a neatly packed career that pays more than $20 an hour and gives […]Read More Careers in Coffee
Often our partners get our old iPhone when we get an upgrade. Did you ever buy an iPhone 4 and hand-me-down your 3GS to your wife? We all did! This week my wife broke her 4GS and had to downgrade to a friends second hand 3GS – the problem is that her MICROSIM didnt fit […]Read More CONVERT MICRO SIM TO NORMAL SIM CARD HACK
Ethiopia is known as the birthplace of Arabica coffee and for a country that consumes much of what it produces it is not surprising that the quality is often there too. The Yirgacheff is often a very floral, fruity and potentially contrasting coffee to the traditional chocolate caramels of Aussie favourites. This is why I […]Read More The Gateway Coffee
I love the physics of coffee. I remember listening to Andreas Illy speaking about the colloidal suspension that is coffee. “Coffee is a suspension of oil and water in an emulsion…”(paraphrased). I’m like ‘whats an emulsion?’. Hey I’m a business graduate not a scientist! But I found myself hungry for knowledge about the science of […]Read More The physics of latte art
While studying Marketing at Swinburn University, I thought it would be interesting to take up a position as a Mystery Shopper. I went to McDonalds and ordered burgers and reported on what experience I had, from the customer perspective. I went to banks and opened accounts and so on. What I learned, among many things, was that the symptomatic facts that I presented in my findings were unable to properly diagnose the true cause of the problem that I encountered. For example: if I went to McDonald’s and reported that my burger was cold… Was my burger cold because A) it was not cooked long enough? B) it sat for 10 minutes on the counter before my number was called? C) or perhaps, the mustard was too cold because it was not defrosted for long enough before it was put as an ingredient in my burger? As you can see the problem or the symptom is not necessarily the cause…
When it comes to a cafe environment, particularly with coffee (!) the customer, let alone the manager (!) rarely see the true cause of outcomes or problems in their business. Was the coffee not strong enough because they change the blend? Does the customer even know what strong means? Is ”strong” a word that means bitter, or is it a word for bold? Does the colour and size and mouth-feel of the crema indicate strength? Often a barist or cafes reputation is based on wrong signals… He’s what you can begin to do to improve the signals that you are giving to your clientele…
<h1>1. Have a clear vision. Know the what why and how of your business</h1>
Many business owners know what they are doing – they are selling coffee or food. They may even know how they are doing it (fresh ingredients from the local community perhaps). But few know, and even fewer communicate WHY they are doing it. Fitzrovia is an example of a business that knows the why. This video communicates it brilliantly!
<h1>Turn-key your business</h1>
Most cafes have systems, however they are often not written down, not communicated, and break during peak or rush hour. Make systems that work.
<h1>Train your staff – be people-people</h1>
Very few cafes actually train, induct and manager their staff. Have performance reviews, rewards, KPIs, staff meetings and a warning system. Know your staff and help them know you. ‘Very few cafes I’ve even spoken to have staff meetings. Take your team on a vacation, to the snow, or even play Lazer Tag. You’ll be surprised what synergy comes out of a true TEAM.
<h1>Work ON your business, not only IN your business</h1>
Many business owners are so tied up in doing the work that they never step outside and see the business from outside eyes. If you really cannot afford to do this, then please hire a consultant or a business coach, or at least get a customer feedback box!
ManyRead More Cafe Systems – Mysteries from a Mystery Shopper
Channel 31Read More World of Coffee TV Episode 1
Hi there, I have been asked to write an article on the Rancilio Sylvia for another website and so this is a start-up article to that. I love the Rancilio Sylvia. I would place it in the medium range for the home barista. It is more expensive, slightly, than the entry level machines however it […]Read More Rancilio Silvia Walkthrough
Maling room is an establishment in Melbourne; a coffee society. It’s hard to find a speciality cafe that does not rotate Maling Room Rostery single origins, or a newspaper that has not rave reviewed it or a top 100 that doesn’t include it, however the social army are not coming to the conversation and showing […]Read More The Maling Room Society
First of all I want to explain the definition of espresso: fast! The creation of espresso was a result of cafes being unable to cope with the demand for coffee in the 15-1900s. The mastery of steam power combined with the ever increasing strength of steel (original espresso machines often exploded due to weakness in […]Read More What to look for in a home espresso machine
Australian cafes are experiencing an explosion in the number of brewing methods customers are expecting. But will this last? Australians with that early migration of Italians enjoyed high-pressure extracted coffee since the 1950s and early. However in America with similar migration however filter coffee somehow became the norm. In Melbourne over the last five years […]Read More Filter or espresso?
Here are the basics on getting started: 1. Register ABN (free) – https://abr.gov.au/ Complete online using Tax File Number and Date of Birth Register for GST only with Accountant advice or call 13 72 26 2. Register Business Name ($85) – http://www.consumer.vic.gov.au/businesses/business-names/fees-and-forms 3. Information and assistance (help) on starting an Import-Export Business – http://www.business.gov.au/BusinessTopics/Importingandexporting/pages/default.aspx 4. […]Read More Starting a small business in Victoria – Example Importing Wellness Products
Often at parties and special occasions I get asked to make people a coffee because well, I’m the barista. I’m often presented with a cheap $200 coffee machine or even worse a Nespresso. So what makes me feel uncomfortable at that time? What makes me feel like a surgeon given a rusty knife and no […]Read More What makes a good espresso coffee?
My passion for coffee comes from a desire to find the perfect cup. You can’t achieve it. That’s the beauty of it. Melbourne’s Bean Scene has been hot property for 50 years since the first Italian immigrants came with their new E61 groups and espresso. Since them Melbourne has been a leader in espresso worldwide. […]Read More Melbourne’s uphill battle to remain the leader in espresso
Start at 2:58Read More The process your coffee goes on to get to you
As the Internet evolves to contain more of our lives I am strongly recommending people start to control their personal identity on the web. Who are you on the web? What is your location on the Internet? Is your email who you really are or is it your linked in page? Is Facebook the true […]Read More Control your personal identity on the web
Derek Siver is an entrepreneur who writes a summary of every book he reads and he reads them all. When education can impact what you need to get ahead a summary like this is powerful! I remember at Uni reading the summary of chapters and “getting it”. This website will help you to glean priceless […]Read More Sivers me timbers!
Having spent 7 hours in a stopover in Kula Lumpur and having spent 7 days in Asia I have enjoyed spending time contemplating what exactly it is I “love” about coffee and have realized I love coffee quality. Here is a post on what constitutes a high quality espresso coffee. Preparation Method An important introductory […]Read More Coffee quality
A lot of people have wondered what Christianity is all about. Why are there a billion registered Catholics, and a further billion “pentecostal” Christians in the world. This passage says it all: Romans eight verse three, ”For what the law was powerless to do because it was weakened by the flesh, God did by sending […]Read More What is this Christian thing anyway?
iPhones are great but they have crappy ringtones… It’s so easy – and yet so difficult: 1. Find the song you like, right-click and choose “Get Info” 2. In the “options” tab change the start and end time to the part of the song you like making it no more than 40 seconds 3. Right-click […]Read More How to create a FREE iPhone ringtone using your own iTunes music
I read a Twitter post by @smarterware quoting Joe Moon’s article on Facebook’s New Timeline Feature (here http://bit.ly/r5Reru) who draws an analogy/parallel between Facebook and the wedding photographer. Both add value to the “events” of our lives however, as Jo points out, there becomes a point where the “event” begins to change and be adjusted […]Read More Is Facebook trying too hard?
Today I had my first illy coffee. It was a shot; an espresso. It tasted okay. The caffeine was interesting. It had a clarity and purity that I had not experienced before however the flavour had a lot to make up for. Perhaps it’s their sourcing methods or their packaging methods that brought that clarity […]Read More Packaging options – did you know…
Like Alice in Wonderland I’ve found myself down the rabbit hole that is coffee. A year ago I ventured into returning happily to my roots in customer service after 7 years in self employment. Don’t get me wrong I loved the freedom, the money and the celebrity of owning my own business yet the promise […]Read More Quality
Today I visited Cottle Coffee http://www.cottlecoffee.com.au established in 1912 Cottle Coffee has been roasting coffee in Melbourne for almost 100 years. Situated in the same location at 300 coventry street South Melbourne Cottle Coffee is brewing, roasting and wholesaling beans from all over the world – Costa Rica, Australia, Indonesia and more… They have a […]Read More Cottle Coffee Tea and Nuts
I like this video in it’s simplicity. Joshua from Coffee Hit told me that adjusting the grind is actually a 3 month course. So obviously this 3 minute video is only covering the basics.Read More Adjusting the grind
Fact#1 Caffeine can be lethal – Extreme overdose can result in death. The median lethal dose of caffeine in humans is dependent on weight and individual sensitivity and estimated to be about 150 to 200 milligrams per kilogram of body mass, roughly 80 to 100 cups of coffee for an average adult taken within a […]Read More Coffee facts
In Melbourne we have a plethora of amazing and terrible cafes. Just read Urbanspoon or Foursquare or Beanhunter and you’ll find cafe’s that work and cafe’s that don’t. Obviously the coffee has to be good, but what other ingredients make a successful cafe? The standards of customer service: offering a great product, with product knowledge […]Read More What makes a successful cafe
I am not a fan of filter coffee although it does deliver four times the caffeine. Melbourne Australia has been an espresso location for almost 70 years. Our coffee is 85% espresso and 15% filter whereas in America and Europe it’s the other way around. As a coffee lover I want to learn all things […]Read More How to do a pour-over
I have been listening to a 52 minute podcast from 2008 by Andrea Lily who is a scientist covering the compleixties of a great coffee cup from farm, through sorting, drying, roasting and finally cupping that perfect cup of espresso. Coffee is amazing! It was discovered in Yemen around 2000 years ago originally coming from […]Read More from farm to cup – the science of coffee
One of the things I learned in my waterless car wash business was that changing behavior is a very large barrier to entry when you’re in business. To get people to pay a premium for a car wash that, well, has no wash, was difficult. But I did it even for a corporate market. We […]Read More Changing behaviour
I love the Twit network. I get all my tech, social, media, cloud goss from Twit.tv/twig and their new show Twit.tv/aaa All About Android Here are the AAA show hosts recommended Android Apps: pulse chrome to phone amazon little photos read it later yelp drop box tune in radio listen double twist go launcher AAA […]Read More Android Apps recommended by AAA team
Ideas are a seed. Here are some great spawners – people who develop ideas: These videos are designed to break you out of your box!Read More Ideas are a seed
There’s a MAD magazine comic depicting three pizza shops: The first says “Best Pizza in the world”. Inside it had no customers. The second says, “Best Pizza in this city”. Inside there were a few customers. The final cafe says, “Best Pizza in the street”. And it was. And it was packed. This insightful comic […]Read More Specialization or mass marketing?
In business it’s easy to get motivated for profit. To become Machiavellian. However I’ve found that to do the right thing, to be a Macbeth, to be a servant is best. When you are truly focused on the customer, when you truly add value you will rise to the top. Are you paying your insurances? […]Read More Do the right thing
When you’re building your business, your website, your social network, your following, your tribe, your idea, start by creating true value for your followers. It’s the techno-freaks who started to buy the iPod over 10 years ago. It wasn’t the throng who started using Twitter it was those guys who stay indoors on the PCs […]Read More Building your core
A video blog is a blog (regular contributions) online that is made through video. The great thing about these is that you do not need to create any more content you simply need to train yourself to capture the content you are already creating. I suggest you do this by carrying a video camera with tripod everywhere […]Read More Help starting a video blog
We know that time is scarce however that doesn’t have to impede your ability to create amazing content. We know how to build a tribe. That we need to offer true value. That we need to provide a community where there isn’t one currently. In your tribe or following you are wanting to add value. […]Read More The content-time conundrum
Three things are happening in the future of gadgets, two I will cover here. By far the greatest evolution in personal technology tools (gadgets: also including phones etc) is convergence. Convergence is the tendency for different technological systems to evolve towards performing similar tasks. The mobile phone is a convergence of the telephone and computing. […]Read More What’s happening in the future of: gadgets
Everyone is going to have to create their own brand. Mine is Jonathonsciola.com. It’s my address on the web. You can have a twitter page, an email address, but how can I find you and how can I authenticate that it really is you? I suggest that you think about your personal brand. Who are […]Read More What’s happening in the future of: personal branding
There is a plethora of information sites these days. Signals are coming from everywhere. Phone messages come in. Skype messages come in. Emails come in. Voice mails come in. Facebook messages come in. LinkedIn requests come in. Video calls come in. Books arrive that you are to read. Information overload! There is also a lot […]Read More What’s happening in the future of: personal organisation
Ted.com: “As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad […]Read More Eli Pariser on Facebook Privacy and hiding truth online
The media is the fifth estate – it oversees the government; keeps them in check. I suppose that social media is the sixth estate. Oversees the media. What do you think? Wiki: The term “Fifth Estate” has no fixed meaning, but is used to describe any class or group in society other than the clergy […]Read More The fifth estate and age of marketing
The core ingredient or pull of Facebook is that it gives users control of their social experience. The core ingredient or pull of Twitter is information. The core ingredient or pull of YouTube is experience. What is the core ingredient or pull of your business, product, service or idea? People love Facebook because it gives […]Read More Core ingredients
Facebook has 500 million members but it’s grasp is reaching deep into the web. The Like button had 250,000 extranal links in the last 12 months – sites outside of facebook connecting to Facebook. These are stats from Facebook as quoted by http://www.readwriteweb.com 10,000 websites integrate with Facebook each day. More than 250 million people […]Read More Stats on Facebook Like button
This 4 dimensional image always inspires me. The best way to see your business is core competency. A core competency is a specific factor that a business sees as being central to the way it, or its employees, works. Every business has strengths and weaknesses, competitors, opportunities, threats, products are services. These change. However the […]Read More How do you see your business?
I remember turning $50 into around $3000 using Google Adwords in 2006 for Jonno’s Car Wash. I picked up Red Bull a truly global brand for my small car wash business. Here’s a stat to show that within the hype for social, really, search is still the best advertising choice for small business. Click the […]Read More Adwords still best way to make money
I remember in 1996 when my high school installed the Internet in the library. I sat down so excited and started surfing the web. Other than setting up one of the first 500,000 Hotmail addresses there was little else to do. I didn’t know what websites were there and search was horrible. Google wouldn’t exist […]Read More The early days
Marketing is a way of thinking; a world view. It is not sales or advertising even though 99% of “marketing” jobs are for sales and advertising. No! Marketing is a way of thinking that maximises all relationships, opportunities while minimising costs and obstacles. Marketing allowed Kodak to stay in the photo business even when film […]Read More So what is marketing anyway?
We are plugged in to the matrix. The matrix is the old way of doing business; pre-web. There is a brave new world of the Internet and only some have taken the red pill. People like Seth Godin, Jeff Jarvis, Gary V, white rabbits, these are the Morpheus of this new world. They see what […]Read More We are plugged in
This is my first post on Self Organising Communities. I believe the Internet has caused a power shift from organisations to individuals that has allowed us “the people” to self organise in ways we never had before. What happened in Egypt and Libya was no suprise to me as I observed the walls coming down. […]Read More Self Organising Communities
So you have a website. That’s not enough. You need to make the most of the social web and free services and tools that make you findable – on mobiles as well as on “line”. Perhaps your one of the 60% of businesses that have a website. Don’t stop there. Become one of the 1% […]Read More Help your business or not for profit make the most of online
There’s a great little cafe @vyvecafe in Burgundy street. Nicely placed at the top of a hill but on the “wrong side of the road” some may argue. (The local supermarket and train station are on the opposite side, leaving this cafe next to a bank and a chemist – not exactly complimentary!) This groovy […]Read More When competition is good
It’s fascinating how the social and mobile (geolocation based) web is changing the way we search. This Gigaom article says it well: So what will this all look like? Well, when a user searches for something, he might find a blog post or a shared link from a friend mixed high up in the results. […]Read More How Google Social Search will look
Consumer confidence is down. Cinema’s are not selling nearly as many tickets. Cafe’s and their suppliers are sharing that they are really quiet at the moment. Locally in Melbourne, Australia people have stopped spending as much. It may be the carbon tax, the increase in electricity, the uncertainty about Japan, Libya, wars and rumours of […]Read More Consumer Confidence
The iPad is a tool. Like any tool you need to learn how to use it. When used right, with the right apps you can boost productivity, but it has serious debilitating limitations imposed by Apple. The iPad is not a phone. It does not allow you to multiple-task in the way a laptop does […]Read More iPad usefulness
Everyone is saying that Mobile is the “next big thing” however we all know that already. The power of increased bandwidth, battery life and touch screens will place power and interconnectivity between humans and objects like never before. Near Field Communications (NFC) and RFID are two more things that can change the way we do […]Read More The web of intent
Everything changes all the time Mobile exceeding all expectations Real-time data is changing things Online Ads to reach $200billion per year Need tablet, desktop and mobile campaigns Stay user focused New model for online advertising is real-time, not static “Information has fundamentally been about elites…does not discrimiate” Between 1-2billion people who have never been connected […]Read More Eric Schmidt CEO of Google on why Mobile is taking off
If you’re normal you will have 1000s of emails in your inbox. The most productive way to stay productive us to keep your inbox empty. Watch this video on how to control your inbox. This is a video response to the blog post Personal Organisation and inspired by Gina Trapani’s book, “Lifehackers Guide to working […]Read More How to keep your inbox empty!
Preference based search I’d really like a preferences based search interface for iPad iPhone and mac. Im finding google is not relevant these days. Today i was looking for a cafe that was open on a Monday. I couldn’t find it. Doing my phd research would have been easier. Googles results for “cafe near me […]Read More Search relevancy
When you live you have two choices: Live by feelings, or Live by decisions If you live by feelings you will always be tossed around: by those around you, by your circumstances, by your mood or by your diet. If you live by decisions, you take control. You slap the lizard. You become the master […]Read More Living by design or by default
New: Video tutorial showing how this works! A great marketing strategy without supporting and complimentary systems will fail. (A great website with no one checking the contact form is useless!) So here is a great system to become the KING of your digital world: Control your Outflow Consolidate all of your output; be it work […]Read More Personal organisation
I believe that the world is changing. I believe that Tim Berners-Lee created something that breaks walls down. The internet has no walls and it is changing everything. Be it Twitter or Wikileaks or iTunes or iPad – all of these things fundamentally are built on the openness of the web – call it the […]Read More Interesting stats on mobile marketing
It’s interesting: when I started a mobile business, literally driving to businesses to wash their cars, Jonno’s Car Wash was a truly mobile business. However nowadays we all need to tae our businesses mobile. The stats are overwhelming more and more people are accessing Facebook, restaurants and all sorts of purchases via their mobile devices. […]Read More How do I get my business on mobile phones?
As much as we love the cloud we need to be honest Gmail may be down one day? Also you may be locked out of Gmail, forget your password or worse get black-listed? So what do you do? Create a redundancy. Create a Hotmail or Yahoo Mail Account Export your Gmail Calendar Export your Gmail […]Read More Gmail redundancy
Google founder and CEO Eric Schmidt announces recently to Business Review Weekly that “All of Google’s strategic objectives for 2011 are mobile”. This is significant. This is Google we’re talking about. What Google places emphasis will change the world and business. (Source http://twit.tv/twig76 @JeffJarvis) One of the best ways to enter the mobile market – […]Read More Google Places – Mobile Business
It’s interesting what’s happening at the moment. 3 of my video stores have closed down. Borders books are going under. It’s the Internet. It’s e-books and downloads and iTunes. But it’s the walls that are coming down. So what is the wall? It’s middlemen. It’s inefficiency. It’s greed. Let me give you an example or […]Read More The Walls Are Coming Down
Our phones are becoming more and more powerful. I remember asking my “Orange” teclo for a phone that offered email, video and in 2000 they said it didn’t exist. Now it does. I am living in the future I tell myself. I am surfing the web, watching video’s…doing anything I can do on a PC […]Read More Android or iPhone what to choose
A work colleague sent me a very informative video explaining how Google SEO worked. However this made me ask the question: how relevant is google’s way of search now anyway? Google’s way of scrubbing the web will always have it’s place. However it is changing very fast and may soon be fiction, or simply a […]Read More Search is changing
Google has laid a platform of search that we can all build on. Now social is built on search. Add mobile to the equation and you get a great user experience. Add location (geo-location) to mobile and you get Foursquare, Facebook Places. Now Facebook is becoming a social platform in the way Google is a […]Read More Facebook deals
An interesting development is that Facebook is becoming a platform. Facebook started as a social network, however now it is being integrated into websites all over the world. Now facebook is becoming more “search” than “social”. This means that when you want to buy a DVD, you now see your friends purchase history and recommendations […]Read More Facebook Platform
Not necessarily in order… 1. Register your domain name, twitter and facebook page 2. Write a business plan 3. Decide you want to be in business 4. Crystallise in your mind what your offering is – what PROBLEM are you REALLY solving 5. Get to know your customer. Know their needs/wants better than they do […]Read More Business Bucket List
Quick! Get your place registered on Facebook! http://www.facebook.com/places/ What does this mean? This means anyone standing near your business who accesses Facbook (500,000,000 people worldwide and growing) from their mobile will SEE your business! It means everyone of your customers who “check-in” to that place will have your business POSTED to their profile. Get it!?. […]Read More FACEBOOK PLACES LAUNCHED TODAY
There is a growing battle for your place online. Facebook wants to be your home. Google (Profiles) wants to be your home. Twitter wants to be your home. And there are a growing number of servies that want to make you “live” on their page: http://flavors.me/ http://about.me/ Or register yourname.me at http://twit.hover.com/ Of course people […]Read More Your online home
If you haven’t heard of cloud computing you’ve probably been using it. According to Wikipedia Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand I love Cloud computing. Cloud computing allows me to sit in a lecture and instantly access my calendar, email and […]Read More Cloud computing
Imagine 20 Gigabytes per second. Start to think about your business, your job, your workplace, your industry through the lense of a world where that bandwidth is possible.Read More It’s all bandwidth
Hey there. Google has this gold-egg laying chicken, it’s called the Indexed-web. They did it. They organised the WWW and made it useful. However this is all changing. Now Facebook is re-indexing the web, vicariously through our social “votes”. Every time you “Like” a page outside Facebook you are voting for the relevance of that […]Read More Google’s Cash Cow
Google’s core competency is organising information, so: search. They’re revenue comes from paid advertising from those wanting to reach the customers that come to Google for organised information. Facebook’s core competency is organising people; so: social. They’re revenue is coming from paid advertising from those wanting to reach the customers that come to Facebook for […]Read More Ad revenue for Google
Hey guys, Haven’t posted in a while cos my “day job” leading a church has been really fun of late. (Released a new brand, new site, new logo, new gatherings location – lots of fun here) Side note on that is that there is no “C3NC” on the web so we’re already high on the […]Read More Is social a trend or a Fad? *Social *People *Information