Workflow in Specialty Coffee 

You’ve all heard the story of the man with a utility vehicle. He’s always the one asked by everyone for help when they move house. The same sad fate comes to the designer who is asked to design a brand or logo for a business when everything is finished. The right time to involve a […]

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Leadership – a definition ‘A true leader accepts the behaviour of his or her followers’

I define leadership as a persons ability to raise their expectation of themselves to such a high level of integrity and behaviour that they can accept responsibility for their followers actions and beliefs because their followers are being raised up into a new level of integrity. The challenge of a leader is to continually raise […]

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Cafe Audits

I am making available a service to specialty cafes that can be invaluable to discovering faults in their coffee and service. This collaborates with roasteries as well where you and the roastery can find objective information on espresso quality and service. Mystery Shopper $240 During busy service (usually Saturday or Sunday) I will come to […]

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Bad Experiences

It’s not just product and service complaints that will lose customers. Don’t forget bad experiences. Bad experiences are where your staff are actually arguing with a customer about an incorrect order rather than solving the problem. Or the air conditioning isn’t working on a stinking hot day. Or your bartender is flirting with all the […]

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Collaborative Shared Workplace Cafe

In a market where differentiation, specialty coffee and customer service are key, the sub segment known as “Collaborative Workspace” or Workplace Cafe” is a viable option for any young entrepreneur. Since the demise of manufacturing in the eighties (the remnants of which are seen in current media and automotive sectors as well as whole foods) […]

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Wheel of Coffee

Like the spokes of a wheel your coffee (and your life!) will have a bumpy ride if one or more of your spokes are out of line. If your financial world is strong and healthy, yet your family or physical world is out of line you will be unable to enjoy the money! If you have fresh, boutique roasted coffee, […]

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Dangers of Entering A Franchise

Australia protects franchisees. I have still seen horror stories. I am not however talking about them. I’ve seen families lose everything. I’ve seen multinational franchisors go bankrupt and fly home shamed. Today I’m talking about simple competitiveness. It is simply impossible to compete in a highly competitive environment when you are in a tightly controlled […]

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Before You Start A Cafe

Read: 1. eMyth by Michael Gerber – Which hat are you wearing? You need all three! 2. Purple Cow by Seth Godin – Market differentiation is the bare minimum. Be remarkable! Decide: 1. What is my core competency – this could be filter coffee or customer service or giant hamburgers. It’s what you do best! […]

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Like Alice in Wonderland I’ve found myself down the rabbit hole that is coffee. A year ago I ventured into returning happily to my roots in customer service after 7 years in self employment. Don’t get me wrong I loved the freedom, the money and the celebrity of owning my own business yet the promise […]

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What makes a successful cafe

In Melbourne we have a plethora of amazing and terrible cafes. Just read Urbanspoon or Foursquare or Beanhunter and you’ll find cafe’s that work and cafe’s that don’t. Obviously the coffee has to be good, but what other ingredients make a successful cafe? The standards of customer service: offering a great product, with product knowledge […]

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Consumer Confidence

Consumer confidence is down. Cinema’s are not selling nearly as many tickets. Cafe’s and their suppliers are sharing that they are really quiet at the moment. Locally in Melbourne, Australia people have stopped spending as much. It may be the carbon tax, the increase in electricity, the uncertainty about Japan, Libya, wars and rumours of […]

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Facebook deals

Google has laid a platform of search that we can all build on. Now social is built on search. Add mobile to the equation and you get a great user experience. Add location (geo-location) to mobile and you get Foursquare, Facebook Places. Now Facebook is becoming a social platform in the way Google is a […]

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Business Bucket List

Not necessarily in order… 1. Register your domain name, twitter and facebook page 2. Write a business plan 3. Decide you want to be in business 4. Crystallise in your mind what your offering is – what PROBLEM are you REALLY solving 5. Get to know your customer. Know their needs/wants better than they do […]

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Jonathon’s rules

1. The rules (of business) have changed 2. (All) Marketing is now social 3. You must lead your flock (as in your customers are your tribe). Search my posts for “tribes”. 4. Every business is a niche business (no matter the size treat your customers as niche/cult followers. 5. Continually adopt new technologies – change […]

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def. The condition of standing or adhering together, or being fixed in union, as the parts of a body; existence; firmness; coherence; solidity. I can’t believe I haven’t written a post on consistency At the end of the day the person who wins is the person who doesn’t quit. I am convinced that the guy […]

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The hourly rate

I am surprised how many small businesses do not calculate their hourly rate. When you are self-employed you are not automatically paid: Sick leave Holiday Pay Long service leave Superannuation You need to pay yourself these items. You often need to include: Operating costs – petrol, insurance, etc Marketing Costs – advertising, admin In your […]

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Google Me

I succumed to ordering business cards even though my online presence is well proliferated. I’m easily found. I have a public identity on Google Profiles: this is my new home (replacing Facebook) on the Internet. I do have the advantage of being the only Jonathon Sciola in the world. But what if you’re Jo […]

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10 FREE ways to grow your business using social media & marketing

1. Apply for Awards. Local municipalities, large business and government all offer award categories for small business, large business, micro business, “best enviro business” and so on. This will generate PR, free media & credibility. Awards I’ve won: 2. Join a small business network. Most councils will offer a business network or […]

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This Week in Google

Every week I listen to watch, read and subscribe to TWIG. It is the most amazing podcast about technology, the internet and the cloud. Hosted by Leo Laporte “…US-based journalist specializing in technology coverage on radio, TV, and the Internet. With weekly guests Jeff Jarvis author of What What Google Do? (yes I’ve bought it) […]

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Returning to our core

It’s true: we’ve forgotten the fundamentals of business: 1. Demand & Supply 2. Customer Service 3. Quality I believe the franchise revolution (Australia is the most franchised nation in the world with more franchises per capita than the USA) has resulted in the loss of true, genuine customer service. We have scripted our call centres, […]

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The elevator statement (2)

Hi, This is the second installment ( a more friendly and gentle one) on the the elevator statement. What’s The elevator statement? That is your 30 second ad that you know off by heart so that when someone hops in the elevator as you’re going up, and they get out one floor up, by that […]

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The elevator statement

It amazes me how many small businesses really have no idea what they’re doing. They haven’t read the E-Myth – a must read for any young entrepreneur. You are 3 in 1: like God you – the business starter – are Entrepreneur (risk taker/evangelist), Manager (Accountant, Trainer) and Technician (Coffee Maker, Gardner). So many small […]

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