There is a growing trend among entrepreneurial cafe owners who have figured out how to manipulate the system. They pay beautiful young girls – usually blonde, always under 24 (sometimes puppies) – who have a minimum of 10,000 Instagram followers. The girls eat for free in their cafes in exchange for a post. Everybody wins. […]Read More The Cafe Machine and its Instagram floosies.
Maling room is an establishment in Melbourne; a coffee society. It’s hard to find a speciality cafe that does not rotate Maling Room Rostery single origins, or a newspaper that has not rave reviewed it or a top 100 that doesn’t include it, however the social army are not coming to the conversation and showing […]Read More The Maling Room Society
Derek Siver is an entrepreneur who writes a summary of every book he reads and he reads them all. When education can impact what you need to get ahead a summary like this is powerful! I remember at Uni reading the summary of chapters and “getting it”. This website will help you to glean priceless […]Read More Sivers me timbers!
I read a Twitter post by @smarterware quoting Joe Moon’s article on Facebook’s New Timeline Feature (here http://bit.ly/r5Reru) who draws an analogy/parallel between Facebook and the wedding photographer. Both add value to the “events” of our lives however, as Jo points out, there becomes a point where the “event” begins to change and be adjusted […]Read More Is Facebook trying too hard?
Three things are happening in the future of gadgets, two I will cover here. By far the greatest evolution in personal technology tools (gadgets: also including phones etc) is convergence. Convergence is the tendency for different technological systems to evolve towards performing similar tasks. The mobile phone is a convergence of the telephone and computing. […]Read More What’s happening in the future of: gadgets
Ted.com: “As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad […]Read More Eli Pariser on Facebook Privacy and hiding truth online
Facebook has 500 million members but it’s grasp is reaching deep into the web. The Like button had 250,000 extranal links in the last 12 months – sites outside of facebook connecting to Facebook. These are stats from Facebook as quoted by http://www.readwriteweb.com 10,000 websites integrate with Facebook each day. More than 250 million people […]Read More Stats on Facebook Like button
We are plugged in to the matrix. The matrix is the old way of doing business; pre-web. There is a brave new world of the Internet and only some have taken the red pill. People like Seth Godin, Jeff Jarvis, Gary V, white rabbits, these are the Morpheus of this new world. They see what […]Read More We are plugged in
This is my first post on Self Organising Communities. I believe the Internet has caused a power shift from organisations to individuals that has allowed us “the people” to self organise in ways we never had before. What happened in Egypt and Libya was no suprise to me as I observed the walls coming down. […]Read More Self Organising Communities
Everyone is saying that Mobile is the “next big thing” however we all know that already. The power of increased bandwidth, battery life and touch screens will place power and interconnectivity between humans and objects like never before. Near Field Communications (NFC) and RFID are two more things that can change the way we do […]Read More The web of intent
A work colleague sent me a very informative video explaining how Google SEO worked. However this made me ask the question: how relevant is google’s way of search now anyway? Google’s way of scrubbing the web will always have it’s place. However it is changing very fast and may soon be fiction, or simply a […]Read More Search is changing
If you haven’t heard of cloud computing you’ve probably been using it. According to Wikipedia Cloud computing is Internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand I love Cloud computing. Cloud computing allows me to sit in a lecture and instantly access my calendar, email and […]Read More Cloud computing
Imagine 20 Gigabytes per second. Start to think about your business, your job, your workplace, your industry through the lense of a world where that bandwidth is possible.Read More It’s all bandwidth
Google’s core competency is organising information, so: search. They’re revenue comes from paid advertising from those wanting to reach the customers that come to Google for organised information. Facebook’s core competency is organising people; so: social. They’re revenue is coming from paid advertising from those wanting to reach the customers that come to Facebook for […]Read More Ad revenue for Google
Hey guys, Haven’t posted in a while cos my “day job” leading a church has been really fun of late. (Released a new brand, new site, new logo, new gatherings location – lots of fun here) Side note on that is that there is no “C3NC” on the web so we’re already high on the […]Read More Is social a trend or a Fad? *Social *People *Information
1. The rules (of business) have changed 2. (All) Marketing is now social 3. You must lead your flock (as in your customers are your tribe). Search my posts for “tribes”. 4. Every business is a niche business (no matter the size treat your customers as niche/cult followers. 5. Continually adopt new technologies – change […]Read More Jonathon’s rules
The adoption of mobile web is 8 times what the same adoption of the desktop web was 10 years ago. You are in business, you need to know what convergences and technologies and marketing strategies are available for you. This “gadget” video is powerful. It’s a symbol of how everything is changing in business and […]Read More Gadget
Prince the famous rock musician is quoted saying, “The Internet is over” and seemingly hilarous comments such as “‘The internet’s like MTV,’ the star said to the Mirror’s correspondent. ‘At one time, MTV was hip, and suddenly it became outdated.’” However he may be onto something. No, seriously. If he believes that he has a […]Read More Prince may be onto something…
I succumed to ordering business cards even though my online presence is well proliferated. I’m easily found. I have a public identity on Google Profiles: http://www.google.com/profiles/ this is my new home (replacing Facebook) on the Internet. I do have the advantage of being the only Jonathon Sciola in the world. But what if you’re Jo […]Read More Google Me
Hi, I have noticed the Self Production Movement across all industries. It is a: Move from consumption of content to production of content by “consumers” Move from production of content to organisation of content by “producers” Here are some of my so called ‘rules’ of the SELF PRODUCTION MOVEMENT: 1. People are now organising themselves […]Read More Self Production Movement
Humans began to relate via screen more than 50 years ago. A person last night was saying that Facebook and the social media revolution (see this post) is changing how people interact and that that was a bad thing. “Mate!” I said, “This has been happening for 60 years”. The fact that 550,000,000 people are […]Read More Human Screening (article 1)
This interview by Paypal founder tells how he changed his business model in order to survive. Initially Paypal refused to accept the reality of transacting over the web. Paypal was originally a mobile-to-mobile payment system. They changed their business model and survived. Apple refused to allow 3rd party apps in 2007 when the iPhone was […]Read More Change Change Change is GOOD
If you don’t think social networking is the real world then you will soon. Foursquare eloquently organises what I have been doing for some time now with other apps such as Urbanspoon and church finders.Read More Foursquare links social to business and the ‘real world’
Every week I listen to watch, read and subscribe to TWIG. It is the most amazing podcast about technology, the internet and the cloud. Hosted by Leo Laporte “…US-based journalist specializing in technology coverage on radio, TV, and the Internet. With weekly guests Jeff Jarvis author of What What Google Do? (yes I’ve bought it) […]Read More This Week in Google
It’s true: we’ve forgotten the fundamentals of business: 1. Demand & Supply 2. Customer Service 3. Quality I believe the franchise revolution (Australia is the most franchised nation in the world with more franchises per capita than the USA) has resulted in the loss of true, genuine customer service. We have scripted our call centres, […]Read More Returning to our core
This video posted on buzzmachine about the future of news is great viewing as we watch the web and its evolution. An important part of the evolution of the Internet is seeing how the 5th estate evolves. One of the key foundations of democracy and capitalism is the ability for the people to watch the […]Read More Future of newspapers
The company with the most open business model will win. Because it is in the characteristics of the net. See why-are-the-richest-people-in-the-world-geeks. Google has that business model. The more the Internet grows the better off Google will be. The more data there is to be searched, analysed and made useful the better off Google will be. […]Read More Google can’t lose
I remember studying e-business in 2001. My lecturer said, “Check out google” I’d never heard of Google and didn’t check it out for a year or so. The difference between e-commerce and e-business is that e-commerce is just the sale of products online utilising the web as an interface, whereas e-business is doing business online. […]Read More The Internet is a place not a medium
Many of us have realised the relevance of Facebook for our businesses. We realise that community exists on the web and that’s great. In fact 400 million people use Facebook every day. (Only 150 million use Gmail per month). Anyone who’s run a retail business knows that foot traffic is cash. So when everyone’s on […]Read More Integrate with Facebook
What if you could tip the bar-man before you got to the bar? What if you could “charge” your friends for being late to dinner at your place? According to their website “Venmo helps you exchange money with people you trust. * Never worry about paying trusted connections. * Replace your credit card with your […]Read More SMS Payments coming soon
How does this technology (currently available) affect the way you do business, read the Bible, make purchases? How does this affect your brand or idea? At TEDIndia, Pranav Mistry demos several tools that help the physical world interact with the world of data — including a deep look at his SixthSense device and a […]Read More The future of you
This is a hilarious and eye-opening article about how old men try to control something they don’t understand. We with the open-eyes are not Y2K doomsdayers manipulating the world into buying products and services they don’t need. The Internet is NOT a trend. It’s a new business reality to use the words of Jeff Jarvis. […]Read More Rupert Murdoch’s pathetic paywall
Surprisingly insightful this poetic Martin Luther style speech about the Internet was written over 10 years ago. How true it is: A Declaration of the Independence of Cyberspace Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I […]Read More A Declaration of the Independence of Cyberspace
Google made the mistake of assuming that people wanted to be organized. There is a difference between a platform and a network. Social networks must be allowed to grow organically. Like Gmail or Twitter it took years to flourish and Buzz must be allowed to do the same. Goggles mission is to organize the worlds […]Read More What went wrong with Google Buzz?
You’ve got to accept that privacy doesn’t exist anymore – only in our minds. Google, Credit Card Companies, the Government, and now our friends know everything about us. “Jonathon just wiped his…” – okay perhaps that wasn’t in the post – however you can see where this is going. So what are the advantages of […]Read More Publicness – exploring a world without privacy
Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape *Contains strong languageRead More This guy knows his stuff
The ultimate human need is touch or intimacy. We were made to have intimacy with God and one another. Whether it is the smell of a rose, the colour of an apple or the touch of a mother you need intimacy, community and connection. As a pastor I know that God-encounters are important, the spiritual […]Read More How to connect in the new brand infrastructure
My problem is that people and business just don’t get what’s happening. They don’t see it. All they see are symptoms. Twitter is a symptom of much larger tectonic shifts that are going on behind the scenes. Very few people actually see what is happening – and those are the people who are making real […]Read More Why are the richest people in the world geeks?
I’m not sure what the social etiquette is however search.twitter.com is such a ridiculously useful tool. You can search for “moving to Melbourne” and find everyone who is moving to Melbourne. Great marketing tool for a removalist business don’t you think? If you are working with teen depression why not search for “I am depressed” […]Read More search.twitter.com what are you selling?
Google has released an amazing new tool for ideas-people and marketers. Now Google searches twitter and shows you real-time, moment by moment, second by second search results. Click options next time you do a google search and you will see how to learn more, search better and market a whole lot better!Read More Real-time search for social marketers
Ahhh, when will the world get it? We are in a brand new world. The rules have changed. Media is skewed the time-line has changed. Did you know that gravity is an illusion? Well, it’s true in quantum mechanics and special theory of relativity that gravity is indeed a distortion of space-time, rather than a […]Read More Social Marketing, correctly termed “social media marketing”