Milk Lab almond milk is by far the most popular almond milk and fast becoming more prolific than Bonsoy.
Busy inner CBD cafes will go through 20 boxes of Bonsoy per week, 10 boxes of milk Lab almond and 3 boxes of coconut milk per week.
Almond breeze and other brands such as Almond Milk CO do not satisfy the discerning coffee drinker.
When people come and ask “Which Almond Milk do you use?” 5 times a day it’s always Milk Lab.
This is not an advertisement for Milk Lab. I hate the stuff. It’s against my nature to consume milk with added sugar and corn starch, but it sells.
Cafe owners must respond to demand but this is more than demand it’s an epidemic, a social phenomena. Almond Milk Lab is like the 1920 Colgate or more recently, and more coffee centric analogy, like the rise of Bonsoy in the 90s.
Almond Breeze smells and tastes like Vanilla essence and Almond co simply doesn’t steam well.
The intersection of coffee, business and technology beckons us to move towards Milk Lab and be discerning cafe owners and coffee people.
Having milk Lab almond milk in the window is like a free Billboard that not only draws customers but rips them from your customers grasp. Do it. Because…..
Seth Godin came out with this book called “purple cow” because in a mass market you need to stand out (basic summary of the entire book).
The problem is there is no more mass market! Professor Professor Jeff Jarvis said there will never be another Elvis, there will never be another Michael Jackson, because when everybody’s famous nobody is famous.
Girls on Twitch playing games have 4 million followers, a fish bowl with a camera attached as 400,000 followers, the teenager dancing has 40 million views…
We are certainly in a post-mass-market era with very few options to stand out such as the Super Bowl or the presidential debate where everybody is watching. So, when everybody is watching everything all the time nobody is watching anything ever.
I suppose the purple cow for this era is a purple cow with a selfie stick! That purple cow isn’t only about standing out in a crowd, she is about being genuine and expressing herself with authenticity and generosity so as to build community. Seth has a book along this elided called Tribes.
I have more to say on this matter in another post perhaps however suffice to say that there has been a tectonic shift in society when the roots of scarcity and secrecy are being removed and replaced with abundance and generosity.
Phenomenon such as WikiLeaks, Brexit, Trump are simply a symptom of a large change in society. For now….
I mean how can a purple cow stand out when theres plenty of purple cows on Snapchat? When there’s a purple cow being milked on vine? When there’s animated purple cow gifs and memos, and moments, and trends, and feeds, and 60 million other things?
6 billion of the world’s 7 billion people have access to at least 2G data so there are no more purple cow there are only purple thumbs.
As a marketer former business owner and hospitality person who works and supports the best cafes I was often wondering “what exactly makes a cafe work?” Whether its miss Marie or auction rooms or Maling room, or ALi its more than a mix of customer service (often lacking and egotistical), quality coffee, food and location and foot traffic.
Then I realised. It’s ATMOSPHERE. It’s the feeling you get when you are in there. It’s self-actualisation need of Maslow. It’s creating an augmented-life experience for your chosen market.
Have a look at every super successful cafe – whether its ALi or Maling or Three Bags or Seven Seeds – and the major contributor to atmosphere is HIGH CEILINGS.
The target market for ALi is obviously young fiercely independent 25-35 year old metro sexual professionals and the chaordic, messy noisy warehouse feel augments their life experience and makes them feel more them.
Anyway. I know that foot traffic is not all I need when creating a successful cafe. It’s atmosphere.
I read a Twitter post by @smarterware quoting Joe Moon’s article on Facebook’s New Timeline Feature (here http://bit.ly/r5Reru) who draws an analogy/parallel between Facebook and the wedding photographer. Both add value to the “events” of our lives however, as Jo points out, there becomes a point where the “event” begins to change and be adjusted by the wedding photographer who is permitter more and more authority to change the wedding. “Stand over here”. “Let’s wait a few minutes until the sun comes out” and so on. All the time the wedding photographer has the brides best interest at heart – we hope – and all the more the wedding photographer is making our important day according to their schedule and their values. Is Facebook doing the same as the wedding photographer? Is Facebook trying too hard?
@JeffJarvis has insight into these kinds of things and has led me to create a theory: that people, groups of people that is, do not inherently want to be organised. They want to self-organise. I believe that Facebook is beginning to do what governments do, and people resist; they organise us. There is a point where Facebook and the wedding planner begin to ruin the wedding. There is a place where governments start to ruin the country they are governing. We only have to look at the economy at the moment to see that.
Jeff often asks the question (such as in his book, “What Would Google Do?”) “What business are you in?” Is Google in the search business or the advertising business. Is Yahoo an Internet company or an Entertainment company. Jeff would say, for example, that the G is in the advertising business. Facebook, according to yours truly, is in the advertising business too, however my observation is that Facebook eloquently organises our social lives for us and for that we give them our eyeballs, our time and our information. Google on the other hand gives eloquence to information predominately, not society. Not yet anyway. Google organises our websites, our emails, our calendar. Facebook organises our friends.
That is why I see Google having a much harder time at launching a social network. They’re DNA is to eloquently organise data and to add value to that data. Facebook eloquently organises our social lives and adds value to that. The wedding planner eloquently organises our memories and adds value to that. Being a search engine Google is not built to create social networks, hence the complete, embarrassing failure of Wave, and Buzz, to name a few.
We – the people – want Facebook to give eloquence to our social lives. To our data – but not to organise us. In the same way that we do not want Google to have too much information – too much power – we don’t want Facebook to have too much power over our social lives. When Facebook starts to divide and create borders around not only our data but our friendships, our groups, they have crossed the line. They are trying too hard. They have become a government.
Now this is not a post about predicting an exodus from Facebook. Far from it. There are too many barriers to exit. (See Porters 5 Forces). This is an observation that the business Facebook is in is organising people. Jeff Jarvis once wrote that Google “eloquently organises information” making it useable and valuable in a way that advertisers are happy to pay for.
As the people of the world give freely and willing information that governments drool over they need to take the warning that we – the people – do not want to be organised.
Ted.com: “As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy”
I remember in 1996 when my high school installed the Internet in the library. I sat down so excited and started surfing the web. Other than setting up one of the first 500,000 Hotmail addresses there was little else to do. I didn’t know what websites were there and search was horrible. Google wouldn’t exist for another 4 years!
Google has made sense of the web. In the Information Age whoever eloquently organises information and delivers up relevancy is king. That’s right relevancy is king. However that’s all changing.
Page rank used to indicate relevancy. It doesn’t anymore. Just because your fish shop website ranks 1st doesn’t mean it is necessarily what I am searching for. Google’s algorithm takes in 1000s of signals from links to likes to ranks to content and more to deliver up a relevant search result. However that’s all changing too. Too fast perhaps for Google.
Now with geo-location based search, and social networks influencing search results what is relevant is changing. For example when I am looking for a cafe, do I want:
– The cafe closes to me (geo-location tools on my iPhone/Droid tell Google where I am)
– The cafe I “liked” on Facebook or +1’d on Google
– The cafe my friends on Twitter recommended?
– The cafe with the most hits, ratings and so on…
The current frontier for the web is for someone (Google perhaps) to include social and geo-location based information into their search results. This is a hard battle.
It’s fascinating how the social and mobile (geolocation based) web is changing the way we search. This Gigaom article says it well:
So what will this all look like? Well, when a user searches for something, he might find a blog post or a shared link from a friend mixed high up in the results. Google will be using its algorithm to help determine how high it should place the results based on your connection to a user or how often friends have shared the same link. This further enhances the idea that your search experience will be increasingly personal. Two people may have the same query, but over time, may see diverging results that cater to their history and social connections.
The iPad is a tool. Like any tool you need to learn how to use it. When used right, with the right apps you can boost productivity, but it has serious debilitating limitations imposed by Apple. The iPad is not a phone. It does not allow you to multiple-task in the way a laptop does (You can multi-task in the sense of running 2 apps simultaneous however this is not true multiple-tasking. For example you cannot watch a movie and email/chat at the same time. This sucks when I want to take notes or visit a web page whilst watching This Week in Google with lep Laporte). When you switch to email the movie stops. Bummer) -2points. You can’t tether to iPhone so you have to have 2 data sims -2 points. It’s not “smart” enough to know when to switch your blutooth between devices example: you’re watching a movie on iPad using BT headset, your phone rings – you have to disconnect BT from iPad then connect BT to iPhone. Bad news. Silly -2 points. So what’s that out of 10? 2.
In summary the iPad is a consumption device. You can type and everything however you tend to grab the laptop is f it’s there. If ou ever had a laptop nearby you would always dump the iPad and grab the laptop. The only benefit of the iPad is it’s mobility. It’s GREAT when you’re on a tram or at a cafe and want to watch a news video or use flipboard (awesome!!!) however when you’re at home or the office – why would you use an iPad? It’s good taking notes in church. I find that I can do anything I can do on the iPad on the iPhone. However I find that on the iPad I only use Mercury browser (for gmail etc) and occasionally twitter. I never use any apps. For example if I want a map I use my iPhone. If I wanted to produce (rather than consume) content (ie write a blog essay or newsletter) I would not use the iPad.
Also double-bummer no flash so 90% of videos don’t work. Yes YouTube works and ustream.tv however 90% of websites that have embedded videos don’t work.
Did you know google has released it’s own tablet that only has chrome browser? No operating system! That’s the future – everything i do in the browser. As I said on the iPad I pretty much only use a browser.