I’m an entrepreneur with two successful startups under my belt self funded. I have a bachelor’s degree in business and at certificate 4 in small business management. I worked for many of Melbourne’s top cafes ending up at St Ali and then managing 50 of their cafes: training baristas and maintaining and supporting their needs. I then launched my own coffee brand. I specialise in innovative new business models and bringing extreme efficiency and profitability to any existing business or charity.


A graduate to the Bachelor of Business (Marketing) at Swinburne University, Jonathon also holds a Certificate IV in Business Management and Certificate IV in Christian Ministry. Jonathon won the 2007 Excellence in Business Award for Jonno’s Car Wash and in 2008 was a National Finalist for the SaveWater Awards. Currently Jonathon is pouring himself into the specialty coffee indusrty as a roaster, coffee judge and consultant who adds his entrepreneurial flare and past experience to his new found passion.
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Media Coverage


The Coffee Prerogative” by Jonathon Sciola, Published by The World Loves Melbourne

When Coffee Is Bigger, Bolder” by No-BS Coffee Subscription

Promised Land Coffee” by Matt Holden (The Age Good Cafe Guide Editor)

Promised Land Coffee – Hawk Blend” by GRAM MAGAZINE JUNE 2017

Filter Coffee in Melbourne is Back” by Sharkingforchipsanddrinks

Australian International Coffee Awards” – Judging Panel, Page 4