Everyone is going to have to create their own brand. Mine is Jonathonsciola.com. It’s my address on the web. You can have a twitter page, an email address, but how can I find you and how can I authenticate that it really is you?
I suggest that you think about your personal brand. Who are you? What is your preferred offering? In this information explosion it is going to be as important for individuals to create and evolve their personal brand as it currently is for business.