I remember studying “3G” at University in 2001 after which I went to the local phone shop and asked for a technology that didn’t exist in Australia, yet was in the UK, and had been in Japan for years and years. Now we have 3G and I love it.
I also remember my first modem in the 90s. It was a one-point-two K modem: 1.2k. That’s one-tenth of a word document sized bandwidth.
In business EVERYTHING has to do with bandwidth. If you tried to download the latest Top 50 Music Album with my 1.2K modem the music band would have broken up, got back together, done a world tour and broken up again by the time you’ve reached track 2. If you look at the music industry, the print-media industry, the television business, or any other business they are all going down with positive correlation to the increase in bandwidth. More bandwidth less business.
More bandwidth less people buying CDs = iTunes
More bandwidth less people paying for phone calls = Skype
More bandwidth less people watching TV = Youtube pay for movies
What does bandwidth mean for your business? EVERYTHING
Students wont need to leave China and fly to Melbourne to study. So if you’re looking at buying property around a University THINK AGAIN. If students can holographically interact with students, lecturers and even dissect a rat in a virtual lab from home, then think again before opening a soup kitchen on campus at a Uni.
These changes take time. Yet how fast have newspapers, television and many other industries changed in the last 5 years? This applies to you!
It applies to parents, students, mums, dads, business owners and employees. Small business or global blue-chip empire you need to pay attention to the potential from bandwidth.
Imagine 20 Gigabytes per second. Start to think about your business, your job, your workplace, your industry through the lense of a world where that bandwidth is possible.
Links: White Space bandwidth
In 2006, Google made a bid to offer free wireless broadband access throughout the city of San Francisco in conjunction with Internet service provider Earthlink. Large telecommunications companies such as Comcast and Verizon opposed such efforts, claiming it was “unfair competition” and that cities would be violating their commitments to offer local monopolies to these companies. (Source: http://en.wikipedia.org/wiki/Google)