Seth Godin writes about the virtue of success on the Internet or in ANY business:
Google was a very good search engine for two years before you started using it.
The iPod was a dud.
I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn’t work right away. So they gave up. Boingboing is one of the most popular blogs in the world because they never gave up.
The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.
But the strategy still takes forever. The strategy is the hard part, not the tactics.
I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.
It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.