The church has the best ‘product’ on offer: eternal life, and it’s free.
The government. Who voted for Rudd or Libreral or Labour? We vote for vision. I’m going to place my trust in a national vision & brand. Australia and every country desperately needs a brand. To be the safest country in the world with the highest standard of living, free utilities & healthcare by 2050. The “lucky country” won’t cut it.
Finally YOU need a personal brand. In this Information Age we are bombarded with messages and we’re all getting lost. Brand yourself, cos if you don’t SOMEBODY else will!
Here’s a great video from a premium brand. Watch this then get the point.
see : twitter.com/punkbranding