Occasionally I find a book that is so good that I want to keep it a secret. Well, that is WWGD by Jeff Jarvis who was a media journalist for like 30 years and has amazing insight into new media, technology and business trends. The book is fascinating. You can buy a copy from Amazon here (I get a small commission if you use my link)
I recommend audible.com where you can get an audio version for your ipod or iphone. It’s amazing!
Here’s what Jeff wrote, “rse-engineer the success of the fastest growing company in the history of the world, the one company that truly understands how to succeed in the internet age, and then take those lessons and apply them to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government”